Welcome, I’m Kel
I’m Rockal Roberts, founder of Kelatic Hair Lounge, Kelatic Loc Academy, and Kelatic Vitality House.
For over 16 years I’ve been gathering loc knowledge, and for more than 7 of those years I’ve focused only on locs. I chose to master one craft instead of trying to do everything, and that commitment is what built my name for healthy loc care, advanced loc restoration, and loc education.
Spreading the word about locs
Knowledge means nothing if you keep it to yourself. That’s why I teach. As the lead instructor of the Kelatic Loc Academy, my goal goes beyond doing hair. I want to develop skilled locticians, create real careers, and raise the standard of the loc industry.
My passion doesn’t stop at hair. I’m deeply committed to herbal medicine and natural wellness, because I believe true beauty starts with a healthy body. I’m a lifelong student, and there is always another level to reach.
Life as an entrepreneur
Being an entrepreneur is exciting. Every day there’s something new to build. But I’ve learned that time management is everything. When you’re running a salon, teaching classes, and growing new businesses all at once, every minute counts, for me and for you. A lot of how I run my chair comes from that lesson, and you’ll see it in the shop policies below.
A new era at Kelatic
Kelatic is growing, and I’m so grateful you’re growing with us.
- The barber shop is open. Barber Block brings fresh cuts under the Kelatic name.
- Kelatic Vitality House, our juice bar, is here. It brings my love for herbs and natural wellness right into the shop.
- The Loc Academy is in session. I’m hosting the classes myself, sometimes without an assistant. See the classes.
- New faces are joining the team. We’re training new locticians right now so we can serve you even better.
To my new and returning clients: please be patient with us as we step into this new era. Growth takes time, and your support means the world to me.
Shop policies
Please, no perfume or strong scents
My nose is very sensitive to smells. Please don’t wear perfume, cologne, body spray, or other strong fragrances to your appointment, and that includes anyone who comes with you. Thank you for helping keep the shop comfortable for me and everyone else.
If appointments run over
Loc work can take longer than planned, especially on detailed services. If my earlier appointments run over, I may push your appointment time back so you spend less time waiting in the shop. I’ll let you know as soon as I can.
Have a question before booking?
Not sure which service you need, or want to know if I can help with your locs? Send me your question and I’ll get back to you.
Book with Kel
I am accepting new clients!
New clients: a consultation is preferred if your locs need tender loving care, like repairs, breakage, thinning, or buildup. You’ll find “Consultation” in the list of services below.
If your locs are healthy and well maintained and you just need a simple in-and-out service, feel free to book your service directly.
Let’s build together
My vision is bigger than a salon. I’m building a lifestyle brand that brings together education, professional hair care, natural wellness, and entrepreneurship. If you’re a partner, investor, educator, or business professional who believes in innovation, community, and long-term growth, I’d love to connect.